ADAPTcrm

ADAPTcrm is an integrated CRM system designed for businesses of all sizes, though it specializes in the needs of small to medium size business. ADAPTcrm was designed to provide the full scope of features found in much more complex and expensive CRM products in a package that is easy to implement, use and customize.

The traditional definition of a CRM package is a software product that provides a common repository of accounts (customers, prospects, etc.) and information that relates to each account. The typical components of a CRM package are:

* Account Database
* Activity Database
* Sale Opportunity / Pipeline Management
* Service Ticket Tracking
* Marketing Campaign Management

Most CRM products sell some or all of the above components as separate software modules, often developed by different companies. Furthermore, most CRM products do not seamlessly integrate with the accounting or ERP systems that their users use without considerable effort and expense. Finally, the CRM systems that do integrate these critical functions are so complex and expensive that they are affordable only to the largest companies.

Most of the worldwide economy is driven by small to medium size enterprise. In the United States during 2001, 98% of all jobs were in companies of 500 employees or less. Small to medium size enterprises (SME) face ever-increasing competition and have the same customer management needs as their much larger competitors. ADAPTcrm is designed to serve these needs.

ADAPTcrm distinguishes itself from other “mid-market” CRM products in three key ways:

1. Integration. All of the key customer management functions in ADAPTcrm are integrated into a single, core module that was developed by the same company. Each department of your company will use the same software with a highly consistent design. Furthermore, ADAPTcrm’s pre-built links to many accounting/ERP systems means that the “front office” of your company (that interacts with customers) can share information with the “back office” (that handles orders, shipping, production and accounting).

2. Ease of Use. CRM only works if every employee uses it. The user interface of ADAPTcrm was modeled after the communication software people use the most – email and Web sites. There are no menu commands to learn, and minimal screen navigation is needed to use the system. The user interface can be customized for each user so that each employee sees only those functions and information most relevant to his/her job.

3. Speed of Customization. The ability to customize a CRM system to match the way your business actually sells and fulfills its customer needs is critical to the success of a CRM system. Like its name suggests, ADAPTcrm is designed to adapt to your business, rather than forcing your business to adapt to the way the software works. The most common types of customizations, such as adding fields and forms, can be rapidly accomplished by end-users with no previous database or programming experience using setup tables. For more extensive customizations, programmers can literally add new features to ADAPTcrm or modify existing features using an entire table-driven, code-free software development tool. These two levels of customization capabilities dramatically reduce the time needed to customize the software, which results in faster implementations and a much lower cost of ownership.

These three distinctions offer the benefits of lowering your cost of ownership of a CRM system while increasing your chances for a successful implementation. Numerous studies have shown a high failure rate among CRM implementations caused by three principle reasons – lack of user acceptance, lack of integration and difficulty in customization. ADAPTcrm was specifically designed to address these problems in a package that would be simple, fast and affordable to most businesses.

The ADAPTcrm motto is “enterprise class for the middle class.” The mission of ADAPT Software is to deliver the benefits of CRM that have been enjoyed by the world’s largest corporations to the many thousands of smaller businesses that could not otherwise afford them.