NetSuite CRM+

Sunday, September 21, 2008
NetSuite CRM+

Beyond Traditional CRM: Complete Customer Lifecycle Management

NetSuite CRM+ fills the gaps of traditional Customer Relationship Management products and truly puts the "customer" in CRM.

Unlike traditional CRM products, NetSuite CRM+ provides a true 360 degree view of your customers and prospects, showing you all relevant customer data – including purchase history – and helping you manage interactions throughout the entire customer lifecycle. Armed with better knowledge of customers, your sales and service teams will be able to sell more effectively and better satisfy customers.

Top-Rated in the Essentials of CRM

NetSuite CRM+ excels in the foundations of CRM: Salesforce Automation, Marketing Automation, and Customer Support & Service. In fact, an independent CRM analyst reviewed the online CRM industry and rated NetSuite CRM+ the best in sales management, opportunity management and forecasting.

PLUS NetSuite CRM+ goes beyond CRM with these unique capabilities:
  • Order Management
  • Upsell/Cross-sell
  • Incentive Management
  • Project Tracking
  • Complete Customer Portal
  • Website & Analytics
  • Partner Management

    "NetSuite hands down has broader functionality [than] Salesforce.com..."
    - Sheryl Kingstone, Analyst, Yankee Group. (Kingstone is one of the top independent analysts of the CRM industry. Source: Destinationcrm.com, May 2005)


No other Web-based CRM application provides any of these "PLUS" capabilities!

Surprisingly, traditional CRM applications have been designed to manage the sales process for new prospects and opportunities, not for current customers – the most important source of revenues for most companies. These products are ineffective in managing sales and relationships with existing customers because they do not capture vital data and information about customers such as purchase history and website activity, they don’t help you upsell or cross-sell, and they cannot generate sales quotes or create orders.

NetSuite CRM+ is only web-based CRM system that:
  • Provides a true 360 degree view of all customer data and customer interactions, including complete visibility into all financial transactions and website interactions without any integration required. Now a single view of customer information is available to everyone in your company who needs it.
  • Allows you to sell to both prospects and current customers equally effectively. Other CRM systems focus on managing prospects, and do not have enough integrated information or tools to manage and upsell existing customers.
  • Automates the entire customer lifecycle, from a "suspect" browsing a business' Web site, to an interested lead, to a qualified prospect, to a customer who has actually placed an order, to servicing that customer and finally, to guiding that customer to re-purchase.
  • Allows salespeople to take real orders from customers, with an integrated Order Management system.
  • Shows full purchase histories for your customers without requiring complex integrations with your accounting/ERP system.
  • Includes powerful, automatic upsell and cross-sell capabilities, helping you to help you sell more – and more effectively – to your existing customers.
  • Includes complete Partner Relationship Management. Now you can treat your channel partners as an extension of your direct sales team – seamlessly.
  • Tracks commissions automatically and accurately, without requiring you or your salespeople to use spreadsheets.
  • Fully encompasses the Web and email marketing into the CRM system. Netsuite CRM+ incorporates your Web site into the selling process, by tracking all customer interactions on the Web and by providing a comprehensive self-service customer portal.
  • Provides better, more accurate forecasts. Because booked orders can be finally seen in forecasts, your forecasts have greatly increased reliability, predictability and accuracy. And the "actuals" information in forecast vs. actual reports in now based on real sales data.
  • Shows you true marketing effectiveness and ROI. Because other CRM systems do not capture the details of what a customer has purchased, they frequently provide incomplete and incorrect results for marketing and sales campaigns. With no record of what or how much has been ordered by each customer, marketing has no way to know if the leads generated are actually converting to customers.

No comments: