Most CRM (Customer Relationship Management) solutions miss this simple point: It’s not about "getting" your team to use CRM – If the solution actually helped them do their jobs better, we believe user adoption wouldn’t be an issue.
With Rave CRM, we "go deep" into the usability of CRM. As such, we’re constantly examining how sales, service and marketing teams work. Based on thousands of hours of customer research, we’ve built CRM solutions that increase the number of leads and opportunities sales professionals can effectively manage each month and increase the number of service incidents a rep can close in a day. That’s why the CRM industry has consistently ranked Entellium #1 in usability.
"User Effectiveness" vs. "User Adoption"
A core philosophy of Rave CRM is that the so-called “User Adoption” problem that exists with today’s CRM solutions is primarily due to the fact that most users:
- Can move faster than their CRM solution could bring up new pages and save edits.
- Need to traverse multiple screens and tabs to input data leading to "click" fatigue.
- Are forced to perform routine tasks manually because their CRM solution doesn’t automate this work for them.
- Don’t have access to their data when they need it either because they don’t have an internet connection or because mobile CRM is too expensive and complex to deploy.
- Have to pay extra for an ineffective offline client that requires them to be paranoid about system outages because users have to decide in advance which records they might need to work on at any given time.
The Rave CRM Difference
Rave CRM is built specifically to ensure users have the tools to manage more sales opportunities better than they could with any other solution to increase sales and customer loyalty.
Entellium was the first to deliver a CRM solution that proactively automates time-consuming activities like running reports, sending customized sales collateral and customer follow-up letters, publishing updates to the service knowledge base - even an entire customer go-live process or lead handling. Rave CRM automates more routine tasks than any other hosted CRM tool, so you can focus on completing the activities that make you successful.
An Example Of User Effectiveness for Sales Teams:
It’s nearing the end of the month and your sales team really needs to focus on those deals most likely to close now. But there are also leads they need to keep warm for next month’s quota – If they let those leads go cold, a competitor has a higher likelihood of grabbing those prospects.
Usually, your average sales rep would have to prioritize this month’s deals over those for the following month – but with Rave CRM we offer a feature called "Activity Sets" that allows a rep to automatically send a series of emails to leads that look very personalized that the system sends on their behalf. This frees up their time to focus on those opportunities most likely to close today.
Never Be Disconnected From Your Data
Rave CRM’s Smart Client technology takes the best of desktop and browser-based software and combines them into a solution that grows with you. Working with customer data in Rave CRM is easier than ever before. Our competitor’s browser-based solutions have many drawbacks – one is working with customer data when not connected to the Internet. With Rave CRM, no matter where work takes you, you’re covered. Customer data stays with you, accessible anywhere - even on a plane.
With Rave CRM, your team will spend less time managing paper and more time winning business!
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